Marketing

While working at Vermilion Records I was given the opportunity to develop my skills as a marketing practitioner. I worked within Vermilion’s bands team where I helped develop a release plan for Duck Egg Blue’s song ‘Pyjamas.’ When an artist has put their heart and soul into creating a song, the next step is to maximise its release potential. My role involved brainstorming social media posts, writing captions, and choosing visuals that would help Duck Egg Blue gain as much exposure as possible. Working at Vermilion Records developed my personal understanding of how marketing can be applied to a band in a music industry context.